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Hero's Journey Writing Template

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Connect with your stakeholders by prepping your writing with a storyline.

For more details, check out my article here

Whenever I prepare to write something, whether it is a presentation script, this article, or a financial summary, I quickly check against this list.

1. One word (WSP Model)

What is the one word you want your audience to take away from this conversation? What is the theme of the connection you are trying to make?

Simplicity is the hardest part.

‘If you want me to speak for only a few minutes, I’ll need a couple of weeks, but if you want me to speak for an hour, I’m ready now.’ -Winston Churchill

2. ABT Sentence (And, But, Therefore)

Define the story in one sentence and frame the conflict.

“You don’t have a story until something happens.” — Randy Olson

(…) and (…) but (…). Therefore, (…).

Whenever you can replace your ‘ands’ with ‘buts’ or ‘therefores’, it makes for better writing — Trey Parker, 6 Minutes to Air

3. Hero’s Journey (Logline Maker)

Write the storyline using the logline maker, adding in emotion and excitement with superlatives!

As a basic rule, superlatives are storytelling gold. Take the case of a yacht salesman, who promises that “Guests will be able to look down on virtually any other yacht”. Virtually any other yacht?! Imagine the prospective buyer wincing at the thought that at least one other yacht is taller than this one. “Virtually” is not the word you want to see if you are buying an enormous yacht. You want the superlative” -Graeme Wood
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1 Word Template

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Hero's Journey Writing Template

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